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Pharmaceutical Marketing Influencer Marketing Digital Marketing Interviews Marketing AutomationMarketing Answers Branding Viral MarketingAdBlocks & Advertising Blockers NAMEHow to boost your campaigns on Amazon Ads: news and recommendations Austria WhatsApp Number for 2024 By Luz García , published on February If you already use Amazon Advertising to launch your advertising campaigns on Amazon or plan to do so for the first time in , we want to remind you that it is important to stay up to date with the latest developments on the platform to achieve maximum performance from your ads. Therefore, in this article we tell you the latest updates and news about Amazon Ads. Take note! How to boost your campaigns in Amazon Ads - news and recommendations for 2024 Sponsored Brands Topic Targeting This update to Amazon Ads aims to increase the performance of Sponsored Brands campaigns and make them easier for brands to create .


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Topic segmentation means that each segmentation group created within a Sponsored Brands campaign will be able to continuously and automatically update and optimize the keywords in the ad thanks to the help, on the one hand, of machine learning and, on the other hand, another, from the purchase data collected by Amazon Advertising. keyword targeting - amazon adsSource: Amazon Ads This means that Amazon Ads itself will be in charge of continually choosing the keywords for each objective and each segmentation group. This will allow more sales to be achieved by showing the ad to more relevant audiences . Additionally, campaign creators will be able to spend less time designing their campaigns in Amazon Ads, because they will no longer have to make ,

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