Organic Results content marketing
It is becoming difficult, if not impossible, to compete with Amazon in the areas of inventory, pricing and shipping. However, there are great opportunities for brands and players who want to stand out with differentiated experiences. Mainly those offered from a high quality, extensive range of content, including that generated by users, such as reviews, scores and others. First of all, you have to understand the consumer journey, to be prepared to attract buyers to your store. An educated visitor, informed about the possibilities of your product or service has a good chance of becoming a customer. Another number from the study shows this. On Amazon, % of people say they alwaysread other customers' reviews, while % say they read them 1000 Mobile Number List occasionally. And % of people who start their search on Amazon end up buying there, which is an astonishing percentage. The study goes much further and if e-commerce is present in your digital strategy it is worth reading it in full. For those (still many – %) who start their shopping journey on Google, more than half say they click on Google Shopping results. The following image shows the order in which results are displayed for the search “Samsung cell phone”: Google Shopping – Sponsored Links –and e-commerce With these e-commerce offers, % click on Google Shopping results,
https://lh7-us.googleusercontent.com/FOLrOuflyKXOzdrO6e4mYJuGXVTx5HzswQ-0wi8kFvAiuJ7171UYoNPxmPUYCmJgRwaDmgqZSDC3pm5Q5YwZ8QDsQlyK-73ZydImQyPc-K5YquHWaLiyV5gCc9IZeSA7tmGzqlcxFzk5BPDg
an equal number of people choose Amazon (%) or other big players (%) from Google Shopping results, while % go to smaller sites, typically of the previously chosen brands. Here are two observations of mine: Those who start a purchase on Amazon tend to already know what they want, while those who start by searching for generic terms such as cell phone (used to capture the image) are still in the initial research phase. In this initial research phase, offering content that educates the future consumer to make the best choice is essential (content marketing and e-commerce)
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