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It can be easy to get comfortable with routine, but with so many types of content available, don’t forget to mix it up. Make Sure Content Connects With Your Audience Any content you produce, regardless of the type, should provide some kind of value whether it’s educational, helps your audience solve a problem, tells your followers more about you, etc. Everything should be written around your audience’s challenges and needs. In general, you should try to follow the / rule: of your content should be educational while only should be promotional. This helps show you’re knowledgeable, up to date in.

your area of practice, and a source of reliable information and leadership without being pushy. When Photo Editing Services  your audience is well-informed and aware, you’re able to promote your brand and build trust. Plus, content can be a great way to show your human side so your audience can connect with you on a personal level as well. Examples of content you can create or share include things like: Client tips avoid giving legal advice but you can provide tips audiences can use regarding general issues surrounding your practice area . Breaking news/current events. Opinion articles from thought leaders with your input on key issues. Industry research.



Statistics, data, quotes, or interesting information. Q&As. Helpful resources. Reviews/testimonials. Favorite books, products, or other things that are relevant to your audience. Create A Seamless Brand Experience Social media users are savvy and they want a seamless, cohesive feel between your social media presence and your actual brand and firm: All pages should be optimized with a profile picture that uses your firm’s logo, colors, and brand fonts. Your bio and “about” sections should be clear about what your firm does, your values and goals, and what you provide that sets you apart from your competitors.