The survey ultimately shows

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Social networks as a strategy for developing commercial activity The conference held in May on “ the challenge of social content by brands ” reflects the observation that Internet users consume hours of content in just hours. Companies have understood that it is necessary to create an experience for Internet users by offering them exclusive and adapted content to initially attract their attention, create interest and desire and finally encourage them to move on. action all this in a minimum of time. videos, augmented reality filters and ° photos or videos, social networks offer Internet users immersive operations. Brands and businesses use these features to provide an intense experience, at the heart of the action.
  
Was the trend for ephemerality, brands boosted their editorial line with exclusive content, visible only to their most wedding photo editing service  fervent subscribers, such as broadcasting a teaser, offering a very limited time promo code or doing pass on new information. The goal is to offer major media the opportunity to expand their audience while increasing dependence on social networks. What implications and opportunities for businesses? Despite the craze for social networks, the fact remains that the Barometer also reflects a reality of companies which have difficulty integrating social media into their strategy. The lack of strategic approach is seen as a real challenge.



Designing a global company strategy on social media comes in first place among the challenges cited by respondents . social media challenges What companies must understand is that there is no “ social network strategy” but a strategy in which we use different tools including social networks. To do this, the company must: be able to know its contribution to Internet users on each social network. Have a visitor map: know what Internet users are looking for on social networks regarding the company. Monitor data, constantly improve and optimize according to uses.