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Will help you target the right products and develop an appropriate marketing strategy. Competition. Conduct competitor research on Telegram. If your niche is already saturated, it may be difficult for you to stand out among many other stores, but the presence of strong competitors indicates good sales in your chosen area. We need to analyze how to offer something unique and original, to attract customers' attention. Limitations and functionality of Telegram. Inside the messenger there are no such advanced opportunities for promotion and marketing as in other social networks.

You will have limited ability to create advertising campaigns or use analytics to analyze traffic and conversion data. But buyers won’t be so tired of advertising either. Security and privacy. Telegram is attractive to many users due to its high level of security and privacy. This can affect Web Development Services your store's visibility and difficulty of promotion. Many users prefer to use Telegram for personal communication and may not be ready to buy goods or services through the messenger. You need to carefully build funnels and be able to hold your audience with content in order to smoothly lead them to a sale. Time and resources.



Creating a store on Telegram and managing it will require time and resources, just like on any other platform. You must maintain an up-to-date product catalog, answer customer questions and ensure timely processing of orders. Make sure you have enough time and resources to effectively manage your online store on Telegram. It is also important to publish content that is valuable to the audience, so that it is always useful and interesting for them to enter the channel. We talked about this and much more in the article “Brands and business in Telegram: successful promotion, development, automation.” Prepare high-quality content, optimize your product catalog and set up convenient payment systems to make it convenient for your customers.