Changing the visual design (appearance, graphic elements, color scheme, animation, fonts). Content changes: replacing texts and images with better and more relevant ones, removing outdated materials. Changing the location of functional modules (lead forms), buttons. As you can see, a redesign may be part of the work to modernize a resource; in another case, we can do a redesign without structural or technical changes. The truth is somewhere nearby: it is important to understand and analyze at the start what is wrong with the resource and what problems need to be solved. Website modernization using the example of the Alta Profile project Using the example of one of our projects, we will show how we modernized the site, what problems we solved, as well as the nuances that need to be taken into account.
Alta Profile is a manufacturer of finishing materials made Email List from polymers. The resource had not been worked on for a long time; it was outdated in terms of design and technology, which affected loading speed and user satisfaction. Therefore, we faced 3 main tasks: Increased page loading speed. We refactored the site, that is, we rewrote the code on a different technology stack to make it simpler and more understandable. However, the main functionality of the site remains the same. Design update. In 2019, the Alta-Profile company underwent rebranding. It was necessary to develop a design that corresponded to the new corporate style. We relied on the updated brand book of the company, and the result was a modern and understandable website. Improved interface. It was necessary to make the site more convenient.
We analyzed the content, structure, interface and created a list of recommendations for improving all elements. Read more about the redesign and improvement of the Alta Profile interface Technical component Website acceleration is the main task of modernization. It was necessary to update the technology stack and shift the focus to user experience in terms of data delivery - seamless use of the site. We proposed refactoring with the transition to a reactive framework, when the layout and design of the site is rendered on the user’s side. Due to this, loading occurs almost instantly, and the user gets the impression that he is using the application, not the site. Refactoring is the process of improving code and architecture to increase the performance of an existing resource. It is carried out to optimize the site for search engines, improve user experience, improve loading speed and improve the code, which makes it more understandable for further development. In technical terms, we solved several problems: Switch to Vue.js.
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