They allow you to track customer opinions and

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Reactions in an automated and accurate way. Optimization of marketing activities The use of Big Data in marketing also means optimization - primarily of marketing activities. Working with large amounts of data allows you to accurately measure the effectiveness of advertising campaigns as well as optimize your activities. An interesting eample here will be the activities undertaken by the gastro industry. Based on the acquired data, brands can encourage customers to place orders eactly when they need it and what they want to eat. The use of Big Data in marketing Photo . McDonalds analyzes information about store traffic, drive-thru and app orders.


Data on customer traffic hours and their preferences allow you to adjust the offer to real needs, improve efficiency, rebuild the offer or design a promotional campaign. Source: mcdonalds.plaplikacja-mobilna A more advanced activity will be Saudi Arabia WhatsApp Number automotion marketing , which will take into account both the needs of customers and the operational capabilities of the premises and suppliers. In practice, therefore, ads will not be shown to people to whom the delivery cannot reach quickly enough. Anticipating market trends Another aspect influenced by Big Data in marketing is forecasting market trends and consumer needs. Thanks to this, the brand can better plan its marketing activities and avoid mistakes. Big Data analysis in marketing strategies is used primarily to research customers, their preferences and needs. In practice,





the fashion industry uses analysis to plan collections that perfectly suit customers' tastes, while restaurants analyze data on dietary preferences to create attractive menus. In the strategies of tourism companies, Big Data can be used to study travel patterns, which will allow for the optimization of special offers and improvement of the quality of services. Optimization of pricing strategies Based on big data, brands can also set pricing strategies for their products. For this purpose, they must analyze, among others: data on demand, sales, costs and competition. An eample of a company that uses Big Data in marketing in this way is Amazon. On this e-commerce platform, prices are set dynamically based on data .