This is why you have to work with other websites

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They have a great influence on the search results offered by Google. Concretely, this approach aims to improve the perception of your site by search engines. A set of factors contribute to this such as popularity, relevance, reliability but also the authority of the website. So, everything that is connected in one way or another to your website influences these factors.  but also on social networks.


This reputation that you improve allows the Google algorithm Chinese Malaysia Phone Number List to understand that your website is a “to follow” site, that it is relevant and interesting. In a nutshell, off-site SEO represents your credibility for Google. Why is off-site SEO so important? No SEO specialist knows the exact criteria of the Google algorithm perfectly. Quite simply, because the company keeps its algorithm secret and communicates very little on all aspects of its search engine. However, studies converge to show that the weight of off-site SEO in the decisions made by the algorithm certainly exceeds 50%.




This is particularly the case of the Moz study entitled “Search Engine Ranking Factors”. In addition, the importance given by Google to this type of SEO is constant. So, although algorithm rules and ranking factors undergo regular changes, this is not the case for off-site SEO weighting.As part of a content marketing strategy, the objective of any company is to advance its buyer personas throughout the buyer journey in order to convert them into customers. In this article, we explain which types of content to prioritize depending on the maturity level of your prospects.