This is how the registration process works

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The organizations must either be companies with tax advantages, non-profit associations without economic profit objectives or non-profit foundations without economic profit objectives. The first step is for an interested organization to apply for a Google for Nonprofits account . During the registration process , region-dependent data is requested, which ensures that an organization has legal status as a nonprofit organization. TechSoup certification is also checked in this process. Following the application, confirmation may take a few weeks. After the Google for Nonprofits account has been confirmed, the Google Ad Grants program can be activated.


This will result in another review by the Google Ad Grants team in the next step . If this check is positive, some further information about the organization must be provided. After a final check, the Google Ad Grants account will be activated. Requirements for ad grants accounts and advertised websites Google Ad Grants accounts have largely the same functions as normal Google Ads accounts . However, Google has higher Phone Number minimum requirements for the advertised website . In addition, some additional requirements must be adhered to in account management. If these are not followed, the account will be blocked. Website requirements The website must be well structured and maintained.





There must be high-quality content on the topics the organization is dedicated to. It must also be clear what the purpose of the organization is. From a technical perspective, user-friendly navigation and fast page loading speed must be ensured. Links to the “empty”, so-called 404 links, should also be avoided. Commercial offers that go beyond charitable purposes may not be offered. For commercial activities that serve charitable purposes, it must be clearly stated how they support these purposes. What are donations used for? The use of donations should be presented transparently via annual reports. Furthermore, no advertising should be placed on the site .