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There are many different types of ramen that can be easily eaten, including regular ramen with red broth, bibim noodles made by boiling the noodles, discarding the water and mixing them with sauce, fried noodles, noodles, udon, stew ramen, and cup ramen. In this infinite world of ramen, what type of ramen attracts the attention and love of consumers? Let’s check it out through Listening Mind Hubble. Which ramen are most searched for? listeningmind-search-ramen <Image 1> Listening Mind Hubble search screen The most searched ramen by product name is Buldakbokkeummyeon. As of 2022, it has a higher search volume than Shin Ramyun, which is ranked #1 in sales nationwide . As you can see in the image above, there are 4 keywords related to Hot Chicken Bokkeum Ramen in the top 10 keywords with average monthly search volume: 'Fit Chicken Bokkeum Ramen Mukbang', 'Fit Chicken Bokkeum Ramen', 'Fit Chicken Bokkeum Ramen Cup Ramen', and 'Fit Chicken Stir-Fried Noodle'.
, you can see searches with various topics such as cup ramen. It is noteworthy that, regardless of sales volume, people's interest may vary. ※Tip for using Hubble – When you add the operator '*' before or after a search keyword, you can see a greater number of keywords Special Data containing that keyword. – By ‘entering excluded words’, you can filter out irrelevant keywords and get the desired search results. Following Buldak Bokkeum Ramyun, product searches appear in the following order: Shin Ramyun, Chapagetti, Niche Ramyun, Soft Tofu Yeol Ramen (Yeol Ramyun), Kim Tong Sesame Ramen (Ramen King Kim Tong Sesame Ramen), and Jin Ramyun. An interesting fact is that when BTS member Jin began working as an advertising model for Jin Ramyun last November, the search volume for Jin Ramyun increased by more than 100%, and the search volume for the keyword 'Jin Ramyun advertisement' increased by 390%.
This seems to be a good example of the influence of an advertising model (see image below). listeningmind-search-jin ramen <Image 2> Screen showing increase in search volume after Jin Ramyun advertisement 'Emra Daeoh Ramen', which is sold only online, and 'Kujirai Style Ramen', a recipe that appears in Japanese comics, also have a high average monthly search volume of over 30,000. A variety of topics, including ramen product names, recipes, and advertisements, are being searched along with ramen. Shall we take a closer look? What is your search purpose?Buy Ramen If you check Hubble's data, there are keywords that contain topics, but the product name keyword has the highest search volume. In general, when searching with a single keyword for the product name, there is a strong intention to purchase that product. <Image 3> Keywords with intent to purchase Shin Ramyun As shown in the image above, if you check the commercial type and transaction type that can confirm purchase intent in the search intent of the Hubble search results screen, you can see these product name keywords appearing. Ramen mukbang Looking at the graph in <Image 1>, the search volume for the keyword ‘ramen mukbang’ appears to be decreasing, but interest remains consistently high.
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發表於 2024-1-9 18:18:23