SEO positioning strategy for your brand's blog

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Only then will you know what areas of opportunity remain to be taken advantage of, what possible risk situations may be and what weaknesses the brand has at this moment. TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! 3.

Study and define your target audience What type of client are you targeting? How are you going phone numbers data to convey your message? What are your pain points or paint points? The target audience is one of the pillars of any communication strategy, because if you don't know who you are selling to, you can't sell. So you must try to be consistent with what you want to sell. 4. Define the budget As we mentioned in previous lines, all the actions you carry out must be governed by a plan, which in this case is the communication strategy as such, and within that document you must define what the budget allocated to each action will be .



For example, if what you are going to do is create an  , you must take into account the investment you will make in creating the written content, who will carry out the strategy and additional details such as the design of infographics. Every detail adds up, so you must be honest with the amount of money you have available to use as an economic resource. 5. Create the message Launching a communication strategy without knowing what you are going to say is a cardinal sin. Absolutely all brands that exist in the world have a defined identity that describes the personality they must have for their consumers.