If you're not sure how to add the Facebook pixel to your site

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Get the right tools As you would expect from a multi-billion dollar revenue stream, Facebook advertising has many layers. Before you start using ads, first find out which tools are relevant to you. Ads Manager While a business manager account is best suited for agencies and larger companies, you'll probably want to start with Ads Manager . This tool is completely dedicated to campaign execution. It's powerful and manageable, so there's no reason to get discouraged.


In Ads Manager you can set goals, find your audience, and get creative USA WhatsApp Number Data with your ads. Facebook has designed comprehensive guides for every facet of Ads Manager, so spend some time learning as you work. Facebook pixel Unless you're running ad campaigns for fun, you'll want to use this. The Facebook pixel is a snippet of code that basically tells you what return you're getting on your ad spend.






This is an invaluable resource for optimizing your ad experience. facebook ads page on laptop screen Target the right users There are billions of Facebook users and it might be tempting to target all of them. But you must have a clear idea of ​​your store's target market and staying on target is the key. Facebook also makes it very easy to fully adjust your ad targeting options. You can start orientation by: Location, language and workplace. Age, sex and marital status. Interest, education and net worth