The Google Ads Statistics page allows the marketing

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Consumers delay their purchases while waiting for discounts like those on Black Friday. marketing and inflation for brands What is of most concern at the moment as seen through search trends? It is important to know how consumer needs evolve. The latest trends from Google Trends when it comes to understanding the current economic context are based on three perspectives: Financial questions . “What is inflation?”


Is one of the most sought-after questions in the world to understand what is happening globally. Searches such as “what are interest rates?” have also increased. Pensions, retirement and pre-retirement are other important topics for users. While it's about saving money, it's also about Whatsapp Number List protecting the planet . Consumers want to reduce costs with energy alternatives that are environmentally friendly. Second-hand products and resale applications are also changing trends.





Search for affordable, but also luxury. Although searches for cheap products have increased, so have searches related to small luxuries. On the other hand, interest in incentives or subsidies has grown. What marketing actions can companies develop in times of inflation? The Google Ads Statistics page allows the marketing sector to know the news and changes in consumer demand and behavior and provide a real-time response. However, it is also necessary to analyze long-term trends, since this is not the first time that inflation interests citizens.