Your company will get should be of higher

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Quality as they’re getting in touch due to your knowledge and activity on the platform. Plus social selling leaders get better sales results Social selling leaders stats Social selling leaders stats So whether you are formally in ‘sales’ or not, anyone pursuing a marketing-related profession will need to understand the importance of engagement and lead nurturing to succeed. What is the Social Selling Index? The phrase started to become mainstream after LinkedIn introduced their social selling index SSI several years ago. While it relates to a person’s capacity to sell, it’s also an interesting approach for people wanting to boost their brand on the network. It’s also a great marketing tool for LinkedIn to get people more engaged on the site by selling themselves.


So what is the SSI formula based on? There are four elements that the SSI looks at to determine a score: Establishing a professional brand Identification of prospects Engaging in meaningful conversations Building relationships Here’s a B2B Email List video that gives an overview of the SSI dashboard so you can see what elements are covered. dmi video thumbnail Join for FREE to access this video LinkedIn recommends aiming for an SSI score of  or higher. At that level, you will be considered an industry thought leader on the platform. You can find your SSI score by clicking here if you’re logged in. Otherwise, go to Sales Navigator and go to ‘Admin’ and then click on ‘User Report’. How to Boost Your Social Selling index Score If you have a low SSI score, it’s worth taking





some to improve it. On your personal dashboard, you can see the scores for the four elements that make up the social selling index. This example shows the individual is weak in engaging with insights and finding the right people. SSI example SSI example Let’s look at some best practices to move the SSI dial-up so you can reach through leader status!  Create a Professional Persona You probably know what a buyer persona is, so if you’re on LinkedIn, you should take inspiration and create a professional persona that will resonate with your peers, clients and/or prospects. View your profile from the