Pixel you can also set up custom

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Facebook's conversion API collects basically the same data as Pixel. Provided of course they are available to him. Much depends on what information the Internet user decides to disclose. To identify users it uses among others e-mail address telephone number Facebook ID browser type IP address but also name surname date of birth and city of residence. So if an Internet user fills out a form on your website the API may have an almost complete data portfolio. However if the user does not send additional information the API will have to rely on the IP number


browser ID. What about the conversions themselves? Asia Mobile Number List At the event level the API allows you to track the same standard events as the Facebook Pixel i.e. Adding payment information Adding to cart Adding to wishlist Registration completed Contact Product personalization Making a donation Finding a location Initiating checkout Obtaining contact Purchase Schedule Search Start of the trial period We conclude the message Subscription Display content Similar to  events Facebook conversion API TOKEN You can install the Facebook





Conversion API in two basic ways. The first one is manual configuration which means that it will involve the involvement of a programmer or web developer. That's why most marketers use the second option integrating with the Facebook Partner Platform . In practice this means using various plugins for applications such as WordPress Shopify or Zapier. Then the configuration is intuitive but generating a conversion API token that will enable the connection of the Facebook server with the plugin may cause problems.