Clothing is the most suitable track for vertical e-commerce

Mishu0123h

Enterprises, too, follow the principle of retreat if they don't advance, and begin to conquer cities and territories and expand outward. In , it spent US$ million to invest in Lefeng, which specializes in beauty and personal care. In addition to the beauty track, it also opened a car special sale. Even like Dongzi, in order to ensure the quality of logistics, they chose to build their own logistics. The Pinjun Logistics they established spent million yuan just building warehouses. However, looking at Vipshop’s current performance, we know that these attempts have failed. .Expansion has not helped Vipshop maintain growth.


The annual net profit was still million, but it shrank by million a year later. At the same time, China’s e-commerce landscape is also changing rapidly. In the past, various models such as vertical e-commerce and BB e-commerce were able to make a living in the huge ma Argentina WhatsApp Number rket. However, with the crazy growth of integrated e-commerce, everyone can only pick the leaves between the teeth of the giants. In just , Pinduoduo, which was just one year old, achieved million GMV. Taobao Live is launched, ushering in the first year of live e-commerce. In addition, Tmall Juhuasuan, JD flash sales, etc. also try to eat the cake of special sales. With one foot stepped on, countless vertical e-commerce companies fell straight down. From beauty to cosmetics, across clothing, drinks, etc., almost all categories could not escape the disaster.





Of course, the same goes for Vipshop, even if the growth rate slows down, and even the number of active users in the first quarter of this year simply returned to zero. Amid internal and external troubles, Vipshop immediately stopped daring to show off and quickly retreated to Liangshan. Re-streamline the business and return to clothing sales. Fortunately, Vipshop is strong in that it has defended its one-third of an acre of land. Everyone gradually realized that it had indeed taken every step correctly. For example, its track, clothing brand discounts and special sales, these eight words are all written correctly. , and it is a “branded perishable non-standard product.