We can identify one or more buyer personas.

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Defining your buyer personas is therefore a step that should not be neglected if you want to attract as many qualified leads as possible to your website. Depending on the company,  Each company must define its own buyer personas. Buyer Personas B2B and B2C: what are the differences? There are notable differences between B2B and B2C purchasing processes. While B2C purchasing is primarily an individual process, B2B purchasing is generally collective and involves different stakeholders in the company .


This difference will then influence the definition of your B2B personas. Beyond Phone Number Data the types of companies and sectors, you will have to take into account the role and decision-making level of each of your targets. A CEO, a marketing manager, a CIO or a DAF will, for example, not be faced with the same issues, will not have the same criteria or even the same obstacles. They will nevertheless all be able to take part in the purchasing decision, by bringing their professional perspective to your product or solution.




Also, you will need to address each of them in a personalized way to maximize your chances of conversions. How to define your buyer personas? Create a list of questions to ask In order to define your buyer personas, you will first need to ask yourself the right questions. Here is a non-exhaustive list of the main questions to ask yourself to define a marketing persona: What is his role in the company? What is its geographical location? What schools did he study in? What is or what are its problems? What are its objectives ? How does he communicate? What type of content is he interested in? How does he buy? What are the obstacles to purchasing? What socio-professional category does he belong to? … This type of question will allow you to implement a strategy adapted to the profile of your buyers , but also to define their buyer journey .