Choosing the right influencers is key tomaking sure you’re reaching the right audience and communicating the rightthings. Here are a few questions to answer when you’re exploring influencers:What brands has this person partnered with previously? What are the generaldemographics and interests of this influencer’s audience? How much interactiondoes this person generally get per post? What is the overall look and feel ofthis influencer’s other content? Does that coordinate with the message my brandis trying to communicate? Notice that the question “how manyfollowers/pageviews/likes” isn’t included here.
PublicRelations (PR) PR is more than just sending out press St. Pierre and Miquelon Email List releases about the mostrecent product launch. It’s about finding opportunities to voice an opinion ontopics that are relevant to a brand, and that helps present a brand as anindustry expert. While industry outlets may not necessarily be interested inthe technical specifications of a brand's product, they will be interested in aunique take on something they were going to write about anyway.
Continuingwith the ski brand example, that brand could form relationships with popularski and travel planning publications and submit opinions and ideas about thebest ski trip planning tips, how to care for skis, or how to find the right skifit. Co-Marketing Partnering up with brands who share your target audience isan innovative way to share the load, decrease customer acquisition costs (CAC),and increase your reach
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發表於 2024-5-15 15:21:54
