It must invite the visitor to click ;

phonenumberlist

So, before inserting a link, you need to make a double reflection: one from the user's point of view and one from the search engine's point of view. If we want Google to shift its attention to the link, it is best to avoid inserting nofollow. However, for a user, a link is and still remains an opportunity to click: make sure you insert only reliable links , not only to please Google but to encourage the user to return to your content.

As you might imagine, a user who, upon finding and clicking on a link on your site, finds himself catapulted onto a page full of banners and intrusive advertising will not be encouraged to stay where he is, nor, despite ourselves, to return to our content .

In-depth links are a great platform to experiment email list with the nofollow attribute. Choose an article where you intend to insert many links, and use this attribute to avoid penalties. Sponsored links , perhaps intended for an affiliate campaign, should always be inserted with the nofollow attribute, especially if they do not concern a topic that we usually cover on the site.

The ideal length of these small text previews is 150-160 characters, up to a maximum of 230 which, however, are not displayed on mobile, but only on PC;
The meta description should also contain the keywords , displayed organically within the text;

Avoid creating two pages with the same meta description: the user will never consider this a sign of authority;
If you decide to leave this field blank, Google will automatically create a meta description for your content. This means that an algorithm will extract a small portion of the text from the page to insert it, under the title, in the SERP. Leaving this task to Google is risky and not always profitable in terms of click-through rate.